PageRank … Yes, it Does Still Matter!

It’s amazing how many people speak with such authority about how PageRank is now meangingless. PageRank - the little green bar score that Google gives to sites which, in a nutshell, is a measure of how “important” a page is based on which pages are linking to it - is still a very valuable indicator for SEO and link building. I’m not going to go into the detailed original definition of PageRank and how it works but if you don’t know the original basics, it’s an absolute must read.

Now, why are so many (seemingly SEO literate) people adamant that PageRank is now a worthless indicator of the strength of a page? Because with so many people becoming educated about the meaning of PageRank, and the general hierarchical voting system of links between pages on the internet, all the major search engines have had to counter the PageRank manipulators. And it’s no surprise that Google is leading the way.

What we have today is Google working very hard to identify and discount links that it deems less credible. Noone knows for sure exactly how it does this, but there are several good theories out there. I don’t claim to be the genious that has developed any of these theories .. they’re all out there on all the popular boards, but finding them through the dense postings of absolute crap can be a challenege.

more: Nitin Malhotra

PageRank and Pixel Envy