New ad category targeting added to YPN

Yahoo Publisher Network has added a brand new ad category targeting feature for publishers, which should help create tighter ad targeting.

In addition to the contextually-matched ads that Yahoo! serves, Ad Targeting enables you to target your visitors with ads based on their specific interests. You can choose up to two ad categories to apply to your web site (e.g., http://pets.yahoo.com), a specific directory of your web site (e.g., http://pets.yahoo.com/dogs/) or a content-specific web page on your site (e.g., http://pets.yahoo.com/dogs/toys.html). Your ad category selections, in combination with our matching technology, will determine what types of ads will be displayed. Selecting ad categories for a Targeted URL, however, does not guarantee that only ads from those ad categories will appear.

Here is a screenshot (click the screenshot to view full-sized version of the page):

They have quite a number of categories and sub-categories, much more detailed than I expected, a total of 20 categories and 134 sub-categories. For those who are still eagerly awaiting a YPN beta account, here they are:

• Apparel and Jewelry
  1. Clothing
  2. Fashion Accessories
  3. Glasses and Contacts
  4. Jewelry
  5. Shoes
  6. Specialty Apparel
  7. Tattoos and Piercings
• Automotive
  1. Aircrafts
  2. Automotive Resources
  3. Automotive Services
  4. Boats
  5. Commercial Vehicles
  6. Military Vehicles
  7. Motorcycles
  8. Parts and Accessories
  9. Passenger Vehicles
  10. Powersport Vehicles
  11. RVs
  12. Trailers
• B2B
  1. "Commercial-Industrial Processing
  2. Commercial-Industrial Products
  3. Commercial-Industrial Services
• Books-Movies-Music-Tickets
  1. Books
  2. Celebrities
  3. Movies
  4. Music
  5. Tickets
• Computing
  1. Computer Hardware
  2. Computer Security
  3. Computer Service and Repair
  4. Computer Software
  5. Internet
• Education and Career
  1. Careers
  2. Education
• Electronics and Appliances
  1. Business Telecomm Equipment
  2. Cameras and Optical Equipment
  3. Consumer Electronics
  4. Home Appliances
  5. Office Electronics
  6. Professional Entertainment Electronics
  7. Scientific Electronics
• Entertainment and Social Event Services
  1. Art Galleries
  2. Astrology
  3. Bars and Night Clubs
  4. Botanical Gardens
  5. Dating Web Sites
  6. Event Venues
  7. Events
  8. Museums
  9. Online Recreation
  10. Parks and Recreation Centers
  11. Radio
  12. Restaurants
  13. Social Event Services
  14. Television
• Financial Services
  1. Accounting and Taxes
  2. Banking
  3. Collection Services
  4. Credit, Loans and Debt
  5. Financial Aid and Grants
  6. Financial Planning
  7. Insurance
  8. Investment
• Flowers and Candy
  1. Candy
  2. Flowers
  3. Gifts
  4. Stationery
• Health and Beauty
  1. Alternative Medicine
  2. Anatomy
  3. Beauty Products
  4. Beauty Services
  5. Diet and Exercise
  6. Eyecare
  7. Massage
  8. Medical Conditions
  9. Medical Services
  10. Medical Supply
  11. Spas
• Home and Garden
  1. Furniture
  2. Home
  3. Yard and Garden
• Mass Merchants
  1. Apparel and Accessories
  2. Automotive
  3. Baby Products
  4. Computers and Electronics
  5. Entertainment
  6. Food
  7. Health and Beauty
  8. Home and Garden
  9. Industrial Services
  10. Major Retailers
  11. Novelty and Gift
  12. Office Supplies
  13. Pet and Pet Supplies
  14. Sports and Outdoors
  15. Thrift Stores
  16. Toys and Hobbies
  17. Wholesale Warehouse Stores
• Professional Services
  1. Advertising and Marketing Services
  2. Appraisal Services
  3. Architecture Services
  4. Business Services
  5. Child Care Services
  6. Engineering Services
  7. Financial Counseling Services
  8. Fund Raising Services
  9. Funeral Cemetery Services
  10. Government Services
  11. Laundry Services
  12. Legal Services
  13. People Finders
  14. Photography and Video Services
  15. Private Investigative Services
  16. Tailor and Alteration Services
  17. Web Designing Services
  18. Writing Services
• Real Estate
  1. Apartments-Lofts-Flats
  2. Commercial Real Estate
  3. Condominiums
  4. Home Construction
  5. Houses
  6. Investment Properties
  7. Land and Acreage
  8. Manufactured Homes
  9. Moving and Relocation Services
  10. Property Managment Services
  11. RE Companies-Agents-Brokers
  12. Real Estate Business Space
  13. Real Estate by Owner
  14. Real Estate Foreclosures
  15. Real Estate Inspection Services
  16. Rental Housing
  17. Time Share Properties
• Reference
  1. Academic Reference
  2. Charities
  3. Education Reference
  4. How To Online
  5. Information
  6. Maps
  7. Medical Reference
  8. News
  9. Online Information
• Sporting Goods
  1. Sports Reference
  2. Sports Apparel
  3. Sports Equipment
• Telecommunications and Internet Service Providers
  1. Internet
  2. Telecommunications
• Toys and Hobbies
  1. Hobbies
  2. Toys
• Travel
  1. Accomodations
  2. Cruises
  3. Flights
  4. Ground Transportation
  5. Travel Destinations
  6. Travel Services
  7. Vacations
     
     
     

thanx to jensense.com

Turkish Meerschaum

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