Sitekeepers - Webmaster's blog

Monday, November 28, 2005

eMiniMalls UK is now live!

Geo-targeting is on, so visitors from UK can now expect to see merchandising offers from UK merchants, while visitors from US will continue to see US offers and promotions.

Next stop Paris. We are ready with offers and promotions feeds from several other European countries. Over the next week we will be expanding the service to the following countries: France, Germany, Denmark, Belgium, Italy, Spain, Norway, Sweden, and Netherlands.

chitika blog!

Music Directory

I create a music niche directory and I want to share it with you.

Music Directory

I'm offering 3 different ways to get listed on my dir.

featured link
price: 6.99$
max: 5 per category

regural link
price: 4.99$
max: 20 per page

recip link
price: 2.99$
max: 20 per page

Saturday, November 26, 2005

Problems with Google Analytics ?

Hello Google Analytics User,

This is a quick update to address some issues you may be seeing
in your Google Analytics account and what we're doing to respond.

First, due to extremely high demand, we've temporarily limited
the number of new signups as we increase capacity. This allows
us to focus on our primary objective--to provide a great user
experience for our existing users.

Next, here is current information on the most common questions
we're receiving:

1. The 'Check Status' button is being reworked to check for
properly installed tracking code. This should be fixed by the
end of November.

2. The '+Add Profile' link has been temporarily removed until
we increase capacity. We'll alert all current users when the
feature is restored.

3. While we increase capacity, you may see longer than normal
delays in data showing up in your reports. All data continues
to be collected and no data has been lost.

For additional help with your Google Analytics account, we
encourage you to browse or search our online Help Center at
http://www.google.com/support/analytics?hl=en.

Thanks for your patience as we improve Google Analytics and add
resources to ensure a high-quality service.

Sincerely,

The Google Analytics Team

Thursday, November 17, 2005

Chitika changes eMiniMalls links

To help filter out so-called “curiosity clicks” that typically do not lead to conversions on the merchants’ side, we updated the eMiniMalls units to drive qualified clicks. Hence, eMiniMalls users will notice a dip in the overall click through rate (and hence the overall revenue).

While we do strongly believe that in the long run everyone will benefit from our efforts to optimize this eMiniMalls (beta) service, we do recognize that in the short term this might lead to potential drops in revenue for some of our publishers. To best compensate for any potential revenue loss, we are issuing a network-wide 10% bonus through the end of November.

A couple of other features/changes coming down the pipeline in November:
1. An option to set alternate urls
2. Geo targeting: Visitors from UK will see matching deals from UK merchants.

http://chitika.com/blog/?p=23

Tuesday, November 15, 2005

Google Gives Web Analytics Away for Free

In a move likely to thrill many marketers but horrify Web analytics firms, Google is expected to release the new version of its Urchin analytics service today. The release, re-branded Google Analytics, will be free to advertisers in its AdWords program.

Google had previously charged $199 per month for the hosted service. The search player acquired Urchin back in March.

"Part of Google's philosophy in the advertising area is to provide our advertisers with the tools they need to be successful," Paul Muret, an engineering director at Google and one of Urchin's founders, told ClickZ News. "We want to give them the visibility they need to get the intelligence they need to make good decisions on advertising."

Google Analytics, which will be rolled out to current Urchin customers and AdWords users Monday, will be available in 16 languages. The company has added "dashboard" screens customized to ease access to common reports for different types of users: Webmasters, marketers and executives. In a move likely to attract even more people to sign up for AdWords accounts, Web site analytics will be free to AdWords advertisers. Google won't require a minimum spend from users.

The software is integrated into the AdWords service in several ways. Users will be able to access both Web site and AdWords analytics through a single interface. Additionally, Google Analytics enables automatic tagging of each keyword in a marketer's portfolio so it can be easily tracked within the application. The automatic importation of keyword pricing data is also supported, enabling users to track ROI. Marketers may also use the application to track initiatives in other channels: e-mail, banner ads, etc.

JupiterResearch analyst Eric Peterson expects the release to have major repercussions for competitors in the Web analytics space. "When Google acquired Urchin," he said, "I speculated that the greatest good that Google could do with the application, which would also be the greatest bad for the Web analytics market, at least part of the analytics market, would be to give it away for free. I think it impacts everybody."

Though the company will incur costs associated with providing the service for free, Google believes providing the information will benefit AdWords in the long term.

"We want the ROI for advertisers to be real," said Muret. "Their long term sustainable advertising health is good for Google."

Conventional wisdom says analytics applications are underutilized for several reasons: cost, information overload and the difficulty of determining what to do with the data. A free Google Analytics addresses the first issue, and the company also hopes to take on the latter two. The firm has developed an extensive help center, including a section that explains key analytics concepts. To help its larger advertisers, Google has trained sales reps and will provide those salespeople with a support team of analytics experts. Additionally, it has reached out to consultancies to form a new service partner program, so they can help AdWords clients.

Peterson believes the offering will entice many businesses to adopt analytics for the first time. "Urchin was good when Google bought them, and now it's a little more complete package. All you have to do is ask for an account and put some JavaScript on your Web pages," he said. "I think it'll push more people along and really increase the interest in Web analytics."

original: http://www.clickz.com/news/article.php/3563766
url: G Analytics

Monday, November 14, 2005

Rollyo can now integrate into your website

Rollyo (from http://rollyo.com) is a tool to deliver a personalised search based on a selection of up to 25 search engines. You can now add their search to your own website - giving preferential search capability to the sites you own, or where you endorse that site's content. 25 sites may be a bit limited but it's a great onpage gimmick.

read more

Wednesday, November 09, 2005

Channel Tracking released

eMiniMalls now supports Channel tracking. Channels allow you detailed tracking on your eMiniMall units. Chitika allows you to specify your own channel names, so you can set meaningful names like “180×150 Side Unit” or “Home Page In the Morning”. Your reports can then be broken down by channel name. This allows you to break down the performance of your eMiniMalls units by metrics you define.

more info:
chitika support
problogger

Tuesday, November 08, 2005

Digg Effect: The Top 10 Things Webmasters Should Know

Many webmasters try to manipulate digg in order to gain traffic. Others fear that digg will eat up massive amounts of bandwidth and crash their servers. Having experienced both the slashdot effect (aka "being slashdotted") and the digg effect, we wanted to share what we have learned from these experiences.

1. Digg users do not click ads.
2. Digg users do not use Alexa.
3. Digg traffic does not generate new users, comments, or posts.
4. Every site on the front page gets flamed in the comments.
5. The digg effect brings in a moderate amount of traffic and uses a lot of bandwidth.
6. Digg users are more polite than slashdot visitors.
7. The digg effect is much less on a weekend.
8. The best digg post regarding a topic is not always the one that reaches the front page.
9. Digg may or may not have positive effects on your google pagerank.
10. After a site is highlighted on the Digg front page, it will start showing up in the other social bookmarking systems soon.

original article: http://www.tech-recipes.com/blog217.php

Tuesday, November 01, 2005

Chitika Banners

Chitika released a set of promotional banners to encourage its members to use its Referral program.

Login to your account and visit the "Referral Program" page. There you will find banners for each size (180x150, 180x160, 120x90, 120x60, 120x240, 125x125, 110x32, 88x31, 80x15 , and 468x60) except 728x90.


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