Sitekeepers - Webmaster's blog

Tuesday, April 11, 2006

YPNblog

You heard it here first! YPN has launched their own YPN blog to keep publishers (and want-to-be publishers!) up-to-date and in the loop with the very latest about the program.

Yahoo! Publisher Network blog will be a resource for publishers, by publishers. In it, publishers will find not only what they might expect from a product-focused industry blog-the latest on issues, new releases, and tips-but also in-depth how-to's, publisher interviews, industry trends, links to articles and other news and information you can use. The blog is also intended to be a community platform that will help publishers learn how to be more successful and profitable publishers.

Sunday, April 09, 2006

Text Link Ads

Do you have webmaster traffic or bloggers visiting your site? Join the Text Link Ads Affiliate Program and profit from traffic to your site that either buys or sells text links. Text Link Ads are very popular for both building traffic (ad buyers) and selling ad space to generate extra revenue (publishers). Many advertising related affiliate programs pay you commission for either buyers or new publishers - we pay you for both! You can earn $25 for either buyers or approved publishers of Text Link Ads. Compare that to the commission rate offered by other programs. Here’s your opportunity to make money offering advertising solutions that appeal to a wide variety of web site visitors.
Text Link Ads Affiliate Program Highlights

  • Earn $25 for Text Link Ads buyers and approved Publishers
  • 60 day cookies - get the credit you deserve
  • No 800# phone leaks - our phone number is for support only, no orders are taken by phone
  • Dedicated, professional affiliate program support

Text Link Ads is a well known company and a name you can trust! The 1st thing to do in order to start earning with our program, is sign up - then get those text links or banner ads up today.

More info here

Wednesday, April 05, 2006

AdSense Placement on Homepage

How important is the placement of AdSense on the front page? The welcome page, the intro, the first impression? Is it worth it, to potentially lose a customer/visitor to an advertisement or worst a competitor? Is it worth it to give your visitor the impression that you have the intent of making money off of them? While some visitors might not actually think this, in the world that we live in, the first impressions often makes the biggest impact.

I been pondering this for a while, since using AdSense. Is the potential earnings, worth the lost of a potential visitor?

Two weeks ago, I put a few ad units on the front page of one of my web sites. After a full day of running the ad units I checked the stats, and notice that the earnings covered 1/2 to 2/3 of what that web site usually makes on a daily basis! I've never put any ads on the front page before, but this was astonishing to see! Even more amazing is the fact that the earnings and CTR for my overall account has doubled, while the ads on the front page continues to maintained it's consistency. Taking stats from my channels, I was able to see that the CTR for the ads on the home page was 5 times that of the ads being displayed by the rest of the site.

Of course this could be base on the type of web site and the placement however I have tested this out on another web site. While it did not yield the same results, the CTR was fairly high as well. Again this depends on the the type and placement.

Now, the question is the lost of visitors. Do the visitors come back or press the back button after seeing the advertisement? I have no idea and don't think there is a way to find out. However, checking your traffic stats might yield some answers. If you know how to look and compare your stats, you could probably find the answers. My findings reported that I either lost a tiny bit, or none at all. When I compare the pageviews-to-unique, to other days before placing the ad units on the home page, compared with now they are pretty much even. Which means I'm not losing any visitors.

All in all, in my experience placing ads on the home page, can bring in a lot more than what other pages within your web site can make. It's all an experiment right now and I believe any one who wants to try to optimize and place ads on their home page should do so.


http://www.adtalks.com/reviews/adsense_placement_on_home_page/